When you're ready to sell your home but don't want it to sit on the market for long, there are several key factors that can help move it quickly. You need to know your competition, set the right price, and advertise the sale through multiple marketing outlets.
Maximum Marketing Exposure
How you market your home can affect how many offers you get. That's why successful marketing requires maximizing your home's exposure in the wider real-estate market.
The "For Sale" sign out front, along with newspaper ads, open houses, and a listing on the Multiple Listing Service (MLS) aren't always enough to sell a home. In today's real-estate environment, you need to get the word out online. For starters, ask your real-estate agent whether your home will be featured on real-estate websites other than the listing company's site.
Your agent may also post the listing on social-media sites and create virtual tours to attract the attention of potential home buyers. Professional-quality photography helps sell real estate by making a memorable first impression. With home listings, a picture is worth a thousand words—and the more photos available for the home buyer to view, the better.
Unless you're a fix-and-flip investor, most home buyers these days are looking for homes that require little work after moving day. You have a better chance of selling your home quickly if it's in move-in condition when you put it on the market.
Even little things like nail holes and small cracks in drywall are visually unappealing and can turn off a potential home buyer. A home in good condition and that requires little or no work is more likely to sell quickly.
Inspections you order on your own before listing your home can catch problems that may kill a sale later on. Make any necessary repairs before you show your home, since simple fixes like repairing a leaky faucet or replacing outdated light fixtures can make the sale.
Although you want to get the best price you can for your home, the key is to price it to sell. Home buyers are looking for deals, so you don't want to overprice your home when you list it. Otherwise, it may end up sitting and drawing little attention.
It helps to know what else is out there; therefore, do some homework of your own. Attend other open houses in the neighborhood and compare your home to those homes. Once you assess the competition, ask your real-estate agent how much homes in the area that are similar to your home in size, style, and condition have recently sold for.
If you want to sell your home fast, consider setting the listing price slightly below the average sale price of the comparison homes. You'll attract more potential buyers and may even end up selling the home for more than the list price through competitive bidding if you price your home realistically for its condition.
Common Selling Features
Avoid taking for granted standard features your home offers. In your enthusiasm to point out what's special or unique about your home, you may fail to market key features home buyers want.
Storage—whether in the form of extra closets or an attic, a laundry room, a basement, a garage, or an outdoor storage shed—motivates many buyers, particularly first-time home buyers moving from a rented apartment. Built-in organizers, desks, or bookshelves are other options that provide for more spacious and clutter-free living.
Having parks, restaurants, libraries, and other amenities within walking distance is a growing desire among today's homeowners. Proximity to schools, shopping, and leisure activities is another feature that can help sell a home. The availability of public transportation in your neighborhood may target other groups of potential home buyers and increase the value of your home.
If you are looking for a real-estate agent to list your home, you can count on the real-estate professionals at Gina Ziegler Remax to offer their advice and make practical recommendations on how to sell your home quickly.